Inside JWT: Music Supervision and Production at a Large Advertising Agency
MIDTOWN, MANHATTAN:In the land of music, the commercial is king. As the world’s major agencies vie for accounts that can be worth billions of dollars a year in billings, one of the key ways they prove...
View ArticleMusic Supervision at Saatchi & Saatchi: Ryan Fitch on Licensing, Libraries...
TRIBECA, MANHATTAN: Everything is opening up for music supervisors at advertising agencies. Ryan Fitch, Music Producer for Saatchi & Saatchi (photo: Warby Parker) Brands are open to every channel...
View ArticleTuneSpring Offers New Workflow For Ad Music
As music licensing has become a bread-and-butter revenue stream for so many recording artists, songwriters and composers, a number of licensing companies have emerged in recent years, promising to...
View ArticleMusic-On-Picture: HiFi Project + Jaguar
Spark44, the ad agency behind the new F-Type luxury sports car from Jaguar, tapped LA/NYC-based music house HiFi Project for their new commercial, “Biggest Want”. According to HiFi Creative Director...
View ArticleAdvertising Agency Acquires Cotton Hill Studios
The Saratoga Springs-based advertising agency, Fingerpaint, has acquired the John Stoyrk-designed Cotton Hill Studios, an audio and video production facility in Albany. Cotton Hill live room. Photo by...
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